New Media Ain’t That Important?
According to PRWeek’s latest Agency Excellence Survey (PDF), new media expertise is considered less of a priority in the agency selection process, however, “consistently delivering company messaging to all target audiences” is a top priority and “anticipating problems and issues that could put a company at risk” is considered an important competitive differentiator.
Why would you prioritize message targeting and list issue anticipation as a competitive differentiator, but then de-prioritize new media, like it’s somehow detached from these two things? Weird….
Mike Manuel is the founder of the award winning Media Guerrilla blog. Media Guerrilla is an insiders take on the practice of technology public relations with a focus on the issues, tactics and trends that are specific to the tech industry.
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