New Line Markets with Tagworld

    April 5, 2006

New Line Cinema is marketing the new Snakes on a Plane flick using a special promotion on TagWorld.

They are encouraging consumers to create a song that will be used in the movie, which hits theaters this summer. Another neat idea. I love how they are fishing where the fish hang out. (via

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Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.