New Hitwise Report Exposes Twitter Trouble

Negative "growth" since July

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[ Social Media]

Sorry, Twitter fans (and animal lovers), but you’d better brace yourselves for another round of (hopefully Photoshopped) pics featuring birds in cats’ mouths and squashed against glass doors.  New stats from Hitwise make it look like Twitter isn’t doing so well.

First of all, it seems that there’s almost no chance of Twitter catching up with Facebook.  Bill Tancer found that, on October 24th, Facebook’s market share of U.S. visits was about 6.10 percent.  Twitter’s, meanwhile, was 0.14 percent.  That puts Facebook ahead by a factor of about 43.5, and it’s increasing that lead every month.

Then, in a move that might silence anyone who’s hoping that Twitter’s just biding its time, building up speed, Tancer provided a zoomed-in view of the site’s performance.  And since early July, at least, the news hasn’t been good.

Tancer also wrote, "At iMedia Breakthrough, Jeff Rosenblum from Questus referenced a Harvard Business School Study finding that the median number of tweets per twitter user over the life of their twitter account is 1!"

Still, any pictures that just portray a bunch of half-eaten bird feathers must be considered overkill, at least according to Twitter’s CEO, Evan Williams.  He recently told Adam Lashinsky, "It’s grown a little bit slower lately, but we have some things in the works that we think will change that."

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New Hitwise Report Exposes Twitter Trouble
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  • Joe

    I stopped using Twitter because of all the “big tits” and “Make money” spam. I singed onto Facebook because someone else I know did and I wanted to “friend” the person but hated Facebook so bad I deleted my account in five days.

  • http://www.packagedhosting.com Packaged Hosting

    I like both for various reasons. Facebook so I can keep in touch with family and friends while Twitter is like browsing a magazine of people. I think the fact Google will be including tweets in their search results will see the site attract more traffic, but of what quality will that traffic be?

  • David

    It’s a matter of personal preferance.

  • http://trendreach.com adam

    I have been modeling twitter‘s growth for 6 months in a different way. I track nearly all tweets sent over twitter, and know for a fact that twitter tweet traffic has been increasing by nearly 9% daily. There are so many different front end systems now, that a respectable stats group has to account for long tail related and affiliated traffic. Hitwise is grossly incorrect in their analysis.

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