New Facebook Timeline for Brand Pages

    February 29, 2012

As promised, Facebook has begun to “roll out” its new timeline for brand pages. This is the next step in a series Facebook has taken to phase in the new feature for all users. Soon the option will no longer be, well, an option, as Facebook plans to have all personal and brand pages running on timeline by the end of March.

Reaction to Timeline for brand pages has generally been positive; check it out, along with some brands that have already made the switch:

OK, that’s impressive. The @nytimes has upgraded to Facebook Timeline and goes back to… 1851! 35 minutes ago via Twitter for Mac ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

We’ve seen Facebook users getting creative with the new timeline pages, now it will be interesting to see brands do the same, possibly incorporating some of their companies history into timeline.

We’re one of the launch pages for Facebook’s snazzy new Timeline feature – check it out at now. A 33 minutes ago via web ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

Highlights of Brands already using @Facebook Timeline. What are your favorites? [Photos] via @Mashable 59 seconds ago via Facebook ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

Love the new Facebook timeline format for Company pages! 2 minutes ago via HootSuite ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

Have to give Facebook credit. Did not think they’d be able to turn around Timeline for Pages so quickly… who has made the change already? 4 minutes ago via web ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

Facebook page administrators will have their work cut out for them when it comes to preparing for the change. Older posts that were well hidden may be visible again, and the overall page will need to be cleaned up and optimized, so that companies are representing the image they want on Facebook.

Here are some companies that have made the switch, tell us which ones you like best: