Netflix Said To Be In Talks With VodafoneBy: Chris Crum - April 18, 2014
Netflix might be on the verge of expanding its services to yet another customer base. AdAge is reporting that the company is in talks with Vodafone to offer its subscribers access to its streaming service.
This one sounds interesting, because the report, which cites three people familiar with the discussions, says it would actually give customers free access to Netflix content for “a period of time”.
This could just refer to the standard Netflix free trial for new subscribers, but that would be an odd way to say that.
Past deals have required users to have regular paid Netflix subscriptions, essentially making the partnerships another way for Netflix to simply get on more devices. For example, in January, Netflix became available on Cin Gen TiVo boxes in Sweden. Before that, it launched on boxes from Virgin Media in the UK.
While Vodafone isn’t commenting, AdAge managed to get this vague comment from Netflix:
“We have all kinds of arrangements with all kinds of operators, and we have nothing to say until we announce them,”
It’s pretty clear that this is a strategy Netflix is trying to employ with many different providers, and has expressed interest on making more such deals in the U.S.
The Netherlands, the U.K. and Ireland are regions where both Vodafone and Netflix are available.
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