Netflix: The “Vast, Vast Majority” of People Like the Redesign. We’re “Absolutely” Keeping It

    June 13, 2011
    Chris Crum

If you’re a Netflix user, you’ve probably noticed that the site has been redesigned. There’s also a good chance, judging from the comments we’ve received (and the nearly 5,000 on Netflix’s own announcement), that you don’t like it.

It would appear then that you have two options: get used to it or quit.

I personally believe that the backlash will die down in time, as it tends to do with other controversial redesigns (see Facebook, which is closing in on 700 million users). Still, a lot of those upset with the Netflix redesign are saying they’re going to quit the service. Empty threats? Some of them maybe. For others, probably not. Either way, it doesn’t seem to be phasing the company too much.

In an Entertainment Weekly article, Steve Swasey, vice president of corporate communications at Netflix is quoted as saying:

“Most of [the comments] have the same theme, which is ‘what was wrong with before?’ What we’re saying is we’ve tested this extensively, we know the vast, vast majority of people like this. It’s new, it’s easier, it’s cleaner.” When questioned about whether Netflix is planning on keeping the new interface despite the negative response, Swasey said, “Absolutely. We made it and tested it and researched it and tried it out and everywhere we tried it, it had a better reception. Otherwise we wouldn’t have made the change.”

WonderHowTo tells you how to restore the the former “Watch Instantly” layout, but it only works for the front page, so it’s not incredibly useful. You can log in and enter the following URL:

Looking back at this version now, I’m already pretty used to the new design, and I can’t see too big a problem with it. I wouldn’t mind if the ratings still appeared below the graphics, I feel (and I realize many of you disagree) the new layout makes it easier to take in more in less time.

For specific complaints from users, read this article and its comments.


Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.