We heard nearly a year ago that Netflix was talking about offering some DVD-like extras for streaming content. Now, it looks like Netflix may start offering some short-form content in an effort to get more people using the service from their phones.
Janko Roettgers reports:
The company is considering adding two- to five-minute-long clips to its catalog to give its growing number of mobile users some bite-sized content to watch, design manager Dantley Davis revealed during an event at Netflix’s Los Gatos headquarters Thursday.
Netflix is testing this type of content on mobile now, said Davis. One of the tests the company is currently running adds an extra row of content titled “Have five minutes?” to the home screen of Netflix’s existing mobile app. The company may add short-form content as a permanent feature when it relaunches its mobile apps in the coming months, depending on the outcome of these tests. Davis said that these tests have so far shown “very positive results.”
While Netflix is apparently not trying to directly compete with YouTube or anything, but is rather looking at offering clips from content it already provides, Netflix does have a YouTube channel where it already offers this kind of stuff. This is likely a good place to look for the types of things we can expect to see.
On the channel, you'll find clips from its exclusive stand-up comedy specials, for example.
The majority of Netflix is still watched on televisions, according to the company.
Image via YouTube