Netflix Makes Hotel Room Deal With Marriott

Chris CrumBusiness

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Netflix has partnered with Marriott International to enable Marriott Hotels guests to subscribe to or sign into Netflix by using the Netflix app on the rooms' internet-connected TVs. While Netflix has partnered with various pay-TV operators, this is the first time it's made such a deal with a hotel chain.

While many have turned to their mobile devices and laptops to view Netflix in their hotel rooms while traveling, many will no doubt find the Netflix-ready TV a nice perk. Hotels and motels have long tried to entice guests with free HBO, guests with queues of content already saved on their Netflix accounts will find this to be an added benefit.

"Our collaboration with Netflix responds to changing consumer preferences in the way our guests access and watch content, while recognizing the leading role Netflix is playing in driving this transformation," said Matthew Carroll, vice president brand management at Marriott Hotels. "Because consumers are choosing to take their streaming content with them when they travel, Marriott Hotels is making the industry's first rollout of Netflix a priority."

"Our members tell us they want to watch Netflix anytime, in any place where they have an Internet connection," said Bill Holmes, global head of business development at Netflix. "Through our partnership with Marriott, they'll get to watch their favorite movies, TV shows and Netflix originals on big screens just like they do at home."

The service is already available at six properties with six more coming this summer. By the end of the year, it should be available at 100 locations, and in nearly all of its locations in the U.S. by the end of next year. It's currently available at: New York Marriott East Side, San Jose Marriott, Princeton Marriott, Newport Marriott, Dallas/Fort Worth Marriott Solana, and Bethesda Marriott Suites.

Next up are: Marriott Marquis Washington, DC, San Francisco Marriott Marquis, Atlanta Marriott Marquis, Dayton Marriott, San Juan Marriott Resort & Stellaris Casino, and Anaheim Marriott.

The service is also available in over two dozen U.S. hotels representing other Marriott brands, and will expand more broadly to the other brands in the future.

Later this year, Netflix itself will launch in three new international markets: Spain, Italy, and Portugal.

Image via Netflix

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.