Netflix announced the launch of Super HD and 3D streaming options today, with availability only through ISPs who are partners with Netflix's Open Connect content delivery network, launched last year. Among these partners are Cablevision, Virgin Media, British Telecom, Telmex, Telus, TDC and GVT.
"Our goal is to have all of our members served by Open Connect as soon as possible," said CEO Reed Hastings.
Netflix says Super HD gives customers "superior video quality" for the same price, and looks "amazing" on 1080p HDTVs. It will be available on PS3, WiiU, Windows 8, Roku, Apple TVs with 1080p and select smart TVs and Blu-Ray players. It also requires an internet connection with at least 5Mb/s download.
"These new Super HD and 3D formats are more challenging to deliver than our other video streams, which is why we will deliver them through Open Connect," said Ken Florance, vice president of content delivery at Netflix. "Any ISP that wants to be able to deliver our new formats can do so easily and for free."
In the U.S., Netflix is offering a handful of titles in 3D. These include Immortals, The Art of Flight, African Wild, Scary Tales, and Live Fire. The company says it will consider adding additional 3D titles depending on member demand and expanding availability in international markets.
If you go here, Netflix will tell you whether or not your ISP is configured for Super HD (which, again, requires it to be an Open Connect partner).