Netflix DreamWorks Announcement Accompanied By ‘Netflix Families’ LaunchBy: Chris Crum - June 18, 2013
As reported on Monday, Netflix has inked a huge new deal with DreamWorks in the online video provider’s largest-ever push for original content.
“DreamWorks Animation is a valued partner in our global efforts to provide families the most engaging stories delivered however, whenever and wherever they want,” said Netflix Chief Content Officer Ted Sarandos. “This deal represents a major expansion of what’s already a phenomenal relationship, allowing us to bring beloved DreamWorks characters to the 40 countries where Netflix operates and setting the stage for us to innovate together as we expand into new markets.”
While users will have to wait for the original DreaWorks content, Netflix is doing more to focus on families in the meantime.
They’ve just launched a new section on the website called Netflix Families, which can be found at netflix.com/families. As reported by ABC’s Good Morning America, the company is hoping to see a bigger spike in children’s video streaming this summer, and this is aimed specifically at those new to Netflix streaming.
Netflix Families includes video tutorials about streaming, as the company expects new customers looking to keep kids entertained during summer break. It also has various pre-set playlists for family-friendly content, as well as access to Netflix’s various available titles that fall into this category.
“We know families are really using Netflix more during the summer — we see that going up,” Netflix Director of Public Relations, Jenny McCabe, is quoted as saying. “We want to make that easy for people who aren’t using Netflix yet. We are trying to appeal to those people who are still using DVDs and haven’t gotten into streaming yet.”
Of course, Netflix is also pumping out the original content aimed at adults, for when the kids go to bed. In addition to the already available Lilyhammer, House of Cards, Hemlock Grove and Arrested Development, Orange is the New Black will premiere next month.