Netflix has just made good on a promise they made back in August to move into Scandinavia by year's end. The company said that they would open up their streaming service to Sweden, Denmark, Norway, and Finland - and today they complete the final leg of their Nordic launch tour.
On Monday, Netflix launched in Sweden. On Tuesday, Denmark. Wednesday, Norway. And today, content director Erik Barmack has announced that residents of Finland can now enjoy their services. He makes a point to talk about Iron Sky, a Finnish sci-fi movie that he says is exclusively on Netflix.
Netflix is now available in over 50 countries and they recently said that their streaming service reaches almost 30 million people. The service runs Swedish customers 79kr (around $12) and Danish customers 79kr (just shy of $14). No word on the cost in Norway and Finland. I've reached out to Netflix and will update this article when I hear back.
With this complete launch, Netflix beats HBO into Scandinavia. If you remember, just a couple of weeks after Netflix announced their Nordic expansion, HBO said that they would offer a standalone HBO GO-like streaming service in the region. It's called HBO Nordic and will launch this month, according to the company.