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Need a Web 2.0 Primer?

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If you’re responsible for building and delivering online products and services to any audience, then you need to know Web 2.0. Because if you don’t know Web 2.0, you’re being left behind as the face of the World Wide Web changes.

Web 2.0 University offers the world’s leading business education solution for business leaders seeking to understand the power techniques market leaders are using to exploit the strengths of the Internet. The design patterns and business models of Web 2.0 are the definitive approach for optimizing online businesses by taking advantage of the strengths of the World Wide Web—power that is just beginning to be fully understood. The premium courses offered by Web 2.0 University are held in exclusive public sessions the world over, and none is more intensive than the Web 2.0 Bootcamp. This high-powered day-long course provides attendees with a thorough grounding in the concepts of Web 2.0.

Web 2.0 Bootcamp takes students through detailed explanations of the latest trends, techniques, and business models driving Web 2.0, paying particular attention to proven methods for creating new online products and services. The course also examines how to transform existing products and services using a Web 2.0 model. Instructors identify step-by-step strategies for using Web 2.0 techniques to identify and maintain a sustainable competitive advantage in specific markets and industries.

The materials employed in the Web 2.0 Bootcamp were personally designed by Web 2.0 and Enterprise 2.0 expert Dion Hinchcliffe, the founding editor of the Web 2.0 Journal for SYS-CON Media and the current editor-in-chief of Social Computing Magazine. These exciting course materials are combined with the hands-on application of Web 2.0 techniques in individual and team settings, resulting in a business strategy learning experience never to be forgotten.

Bootcamp attendees learn how to design viral growth features into a site or service by triggering network effects; how to turn products into open platforms; how to make the entire Internet serve as a distribution channel for business; and how to make the most of the powerful audience-building capabilities of Web 2.0 applications. Instructors discuss case studies of successful Web 2.0 companies such as MySpace and YouTube, studying the Web 2.0 features that made them successful. The Web 2.0 Bootcamp illustrates how the customer bases of Web 2.0 sites can grow leaps and bounds ahead of traditional sites as a result of leveraging network effects and the user participation the results. The course wraps up with a discussion of future trends and insights into what will happen next in the world of Web 2.0.

The next Web 2.0 Bootcamp will be held in New York City on October 2, and the year will wrap up with additional Bootcamps in Washington, D.C. on November 1 and Los Angeles on December 5. For more information, visit the Web 2.o university site.

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About Geoff Simon
Geoff Simon is currently Director of Search Marketing for SS | PR as well as principal for Simon Search Marketing, a small boutique agency focusing on the convergence of social media, user generated news and public relations. Geoff has over 10 years of experience with Internet, database and direct marketing and previously held posts with Bruce Clay, Grey Direct West and Walt Disney Interactive Media Group (formerly Disney Internet Group) where he helped transition disney.com's internal video search to FAST ESP during the 2008 redesign. WebProNews Writer
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