NBC Sweeps Online Market In May
For the four-week period ending May 27th, NBC led all four major broadcast networks in attracting Internet users to its web properties.
Online intelligence service Hitwise reported that NBC snagged 43 percent of visits made to the four networks online in May. This was during the valuable “sweeps” period, where the networks set their rates for advertisers.
In a report, Hitwise credited NBC’s “Deal or No Deal” show and its online component as a big driver for NBC’s traffic. 30 percent of NBC’s visits during the period in May was related to “Deal” and likely helped boost NBC’s overall web traffic.
ABC and CBS followed NBC in online market share. ABC attracted 27 percent of Internet visitors to network sites while CBS drew almost 21 percent. Fox’s websites appear to be an afterthought with the online audience, picking up 8.6 percent of visits.
The Full Episode Streaming that ABC launched early in May has brought a lot of its traffic to their web presence.
Traffic to ABC’s next-day episode streaming peaked on Thursdays, the day after the popular series “Lost” airs each week. Hitwise suggested “Lost” may be the most popular show for viewing online.
When it comes to search, Fox’s “American Idol” was the most searched-for TV show. “Lost” followed that, with “Deal or No Deal,” “Days of our Lives” and “The OC” rounding out Hitwise’s list of top five TV searches.
David Utter is a staff writer for WebProNews covering technology and business.