NBC Launches Social Media Game On Facebook And Twitter

NBC is introducing a new social media game aimed at promoting the network’s series "Chuck" by getting fans to spread the word about the program on social networking sites.

The game called "Mission: Chuck Me Out" allows fans to use Facebook, Twitter and MySpace or the Chuck Me Out website to talk about the show.

Users can earn points by becoming fans of the show on the Chuck Facebook Fan Page, by Tweeting about the program or by getting friends to watch episodes on NBC.com

The game runs from today through March 8, 2010. The fan with the most points at the end of the game will have their photo appear in an episode of Chuck. Other prizes include a second season DVD of the series autographed by the title star Zachary Levi.

"The fans of ‘Chuck’ have been incredibly passionate and supportive of the show. We want to reward this loyalty and activate further social conversation about the incredible new season. This innovative promotion is an excellent way to accomplish both objectives," said Adam Stotsky, President, NBC Entertainment Marketing.

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There are 10 Comments. Add Yours.

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Exclusive Media News
December 12, 2009 at 2:44 am

We have another zynga on our hands more flash to slow down our browser.

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Joe
December 12, 2009 at 7:48 am

Facebook already has some interesting games that many people enjoy playing. I wander wether this game will be one of them.

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Joe
December 12, 2009 at 7:48 am

Facebook already has some interesting games that many people enjoy playing. I wander wether this game will be one of them.

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joanne delaine
December 13, 2009 at 1:59 pm

I enjoyed playing Farmtown in facebook… I love it!

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Tires
December 13, 2009 at 5:30 pm

I don’t see it becoming popular. Nothing compares to Farmtown and farmville. But who knows.

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Carri Bugbee
December 14, 2009 at 2:48 pm

This is a smart idea since many fans campaigned to save Chuck via social media. There were both official efforts and fan efforts. Glad to see it paid off! Chuck won’t win any awards, but it’s cute and clever and likely better than most dramadies on the air.

@CarriBugbee

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CBonds
December 16, 2009 at 2:51 pm

I think this was a brilliant move by NBC to use social media to generate interest in the show. Most companies are clueless when it comes to using social media.

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Broadway Seo
June 9, 2010 at 10:33 am

Facebook has alot of new games and zynga is slowing become second choice to some others.

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Robert Nellis - Social Media Consultant
March 7, 2011 at 1:16 pm

Interesting! Taking game theory to a new level. Points for your social media activity. Hope it doesn’t turn into the class participation, though

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Norris Stitz
November 21, 2011 at 9:21 am

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