NBC Digital Adds New Features

    July 16, 2007

NBC Digital Entertainment is launching its new tech and content features on NBC.com starting this summer and fall.

New site features include social networking tools, streaming episodes of "Late Night with Conan O’Brien," "The Office 360" and NBC Fantasy Talent Scout.

"We are the first network to marry gold-standard content with social networking," said Vivi Zigler, Executive Vice President, NBC Digtial Entertainment."We’ve listened to our users through message boards and focus groups and are building them the playground they’ve asked for."

Starting in September, users of NBC.com will find social networking tools on the site. The new features will be available over the next few months. Users will be able to create personalized profiles with user-generated content, participate in an online community, create blogs, photo galleries and video galleries.

NBC.com will also begin streaming episodes of Conan O’Brien’s "Late Night", with the episodes airing on August 27th. Daily episodes will be available the following day at 5am PT.

 Beginning in late August NBC will roll out "The Office 360". They will launch a Dunder Mifflin corporate site, users will be able join and form new branches as part of an online job fair.

This fall users will be able to play NBC Fantasy Talent Scout. Participants can build their own talent roster from online agencies using characters from all NBC shows. Users will earn points and enter for a weekly cash prize and a quarterly prize of $100,000. Each character has assigned phrase or action and if the characters do or say this phrase, players will earn points.