Nathan Fillion Films Nerd PSA About Important Gamer Problem, Swampass

    July 10, 2011
    Josh Wolford

If you needed one more example of why Nathan Fillion is awesome, look no further than this new viral vid.

There is a problem- a problem that affect millions of gamers each and every year. And Nathan Fillion cares. He cares enough to film a public service announcement to spread awareness of this horrible predicament that plagues the community. From Fallout explorers to Battlefield commanders; from Arkham Asylum fanatics to Call of Duty n00b-tubers – none are spared.

The video, produced by online comedy site, is your viral pick for Friday. It stars Nathan Fillion, star of Joss Whedon’s much beloved, short-lived series Firefly. It is barely NSFW, for a few anatomical references. Please enjoy –

At the bottom right corner of the video, you will see the ever-present hashtag #endswampass. If you take that to Twitter, you’ll find people (both famous and otherwise) picking up on the trend –

My friend @NathanFillion has something important he needs to tell you. Together we can make a difference.
#endswampass 1 day ago via Twitter for iPhone · powered by @socialditto

OMG I love you, @nathanfillion — selflessly helping nerds everywhere! Swamp Ass PSA via @youtube #endswampass 2 hours ago via web · powered by @socialditto

This is why I raid naked. #endswampass via @youtube 2 hours ago via Tweet Button · powered by @socialditto

This technique of deploying a viral hashtag in order to promote your viral video seems to be working. In under 2 days of being posted, the Swamp Ass PSA is about to hit 200,000 views on YouTube.

Combining Twitter and YouTube for maximum viral impact is becoming a popular way for people to advertise their site.

Another recent example of employing Twitter hashtags to create buzz about a viral video comes from Wednesday. Funny or Die promoted their new star-studded video “Field of Dreams 2: NFL Lockout” with the hashtag #FootballOrDie.

That video is approaching 2 million views on the Funny or Die site.


Josh Wolford
Josh Wolford is a writer for WebProNews. He likes beer, Japanese food, and movies that make him feel weird afterward. Mostly beer. Follow him on Twitter: @joshgwolf Instagram: @joshgwolf Google+: Joshua Wolford StumbleUpon: joshgwolf