Napster Nabs Ringtone Market
In a deal with Dwango Wireless, Napster announced today that it will now provide ringtones, wallpapers, and graphics, beginning with t-Mobile and Cingular customers.
Most wireless carriers are expected to carry the service by the end of the summer.
Christened, “Napstertones,” the ringtones will be available for between $1.99 and $2.99, sold at napstertones.com.
“Napster’s vision is to make all of our massive (content) library available to our customers. Certainly our entry into music ringtones is a continuing development to our overall plan,” said Chief Executive Officer Chris Gorog.
Currently a $217 million a year industry, analysts expect revenue to top $724 million within the four years.