MySpaceTV Launches New Drama Series
MySpace said today that it will introduce "quarterlife", a new online series from Marshall Herskovitz and Edward Zwick, creators of "My So-Called Life", on MySpaceTV on November 11, 2007.
"This is the most exciting project I’ve worked on in a very long time, and part of that is the level of creative autonomy we can have on the Internet. For better or worse, ‘quarterlife’ is truly our own vision," said Marshall Herskovitz.
The "quarterlife" series is a drama that focuses on six people in their twenties. The central character is a young woman who reveals her personal secrets as well as her friends on her video blog.
MySpaceTV will create a "quarterlife" video channel and a MySpace profile page to feature exclusive series content including character profiles, behind-the- scenes video footage and storyline secrets. The series will have 36 episodes that are 8 minutes in length.
"When Emmy award-winning producers come to MySpaceTV – you know this is reaching a whole new level," said Chris DeWolfe, CEO of MySpace. "We’re proud to offer the creative community a blank canvas and open platform to express their vision."
MySpace has had success with other Internet based shows including Lonelygirl15 and Prom Queen, which was created by former Walt Disney CEO Michael Eisner’s company.