MySpace The McDonalds Of Ad Serving
Fox Interactive Media tops Comscore’s list of top display advertisers in June, serving up 52.3 billion ads (15.9% of the market) to 83.7 million people. MySpace accounted for 51.5 billion of those views.
Yahoo, in second place with 10.5% market share, was significantly behind MySpace and Fox in terms of ad views, serving up 34.6 billion, but dwarves all other contenders in terms of audience reach. Over 130 million unique visitors viewed ads on Yahoo.
Courtsey of Comscore
AOL pops up for a total of 19 billion ads served to 96 million people, Microsoft with 15.4 billion for 87 million, and Google delivered 5 billion ads to 81 million. Facebook, eBay, Viacom, Comcast, and Glam Media round out the top ten.
Microsoft appears on another list released by Comscore, this time on the other side of the advertising business, as an ad buyer. Comscore credits an aggressive June campaign promoting Windows Live Search for the fact that Microsoft out-advertised University of Pheonix, Experian, and United Online. About 5.5 billion Live Search display ads went up in June in front of 126 million sets of eyeballs.
Judging from the July search share numbers from both Comscore and Hitwise, that campaign had little to no to perhaps negative impact. Comscore pegs Microsoft dropping 0.3% in July from 9.2% to 8.9%. That percentage is generous, according to Hitwise, who says it was more like 5.36%.