MySpace Platform To Launch At Web 2.0?

    October 10, 2007

If you dislike Facebook’s many apps, now would be a good time to unplug your computer; reports indicate that MySpace may soon launch a platform encouraging developers to give it some attention, too.

Little is known for sure, but Michael Arrington suggests that MySpace Platform will launch at the Web 2.0 Summit (which is set to run from October 17th to October 19th).  Also, Arrington adds, “[I]n a big change in strategy for MySpace, developers will be able to serve their own advertising within their applications, and keep 100% of the revenue (Facebook also allows this).”

Developers may quickly climb aboard, then, in an effort to reach MySpace’s millions of users.  Yet despite all the publicity it’s already generating, the move may not help much in terms of building (and/or retaining) MySpace’s user base.  The social network’s messy pages already had people fleeing to Facebook; with a flood of new apps, it’s not likely that things will get any neater.

Also, Orkut could make its code available to developers on November 5th, and despite Orkut’s lack of success in America, a lot of people would rather bet on Google than MySpace.

In any event, we’ll be sure to keep you updated as information becomes available.