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MySpace Overtakes Yahoo In Ad Views

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According to Reuters, MySpace saw more advertiser ad views in June than Yahoo! Yahoo may be the second biggest search engine on the planet, but when it comes to advertising it saw 34.7 billion ad views compared to MySpace which saw 51 billion views. (figures are from a press release issued by ComScore last week).

Yahoo does have the power to draw more revenue out of their ads and still leads MySpace in terms of revenue. Typically in the realm of social media, ad impressions do not necessarily equal dollars.

"Social media gets all these ad impressions but not necessarily get the dollars," said Colin Gillis, analyst at Canaccord Adams. "MySpace’s cost per thousand (CPM) page views are significantly lower than that of Yahoo".

Back in June MySpace unveiled a redesign of their home page which has opened to doors to larger sponsors such as Wendy’s and Sprint. While it is too soon to say that MySpace has overtaken Yahoo in the ad wars, this definitely shows that at this rate, they aren’t far from it. Look out Yahoo!

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MySpace Overtakes Yahoo In Ad Views
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About Scott Van Achte
Scott Van Achte is the Senior SEO at StepForth Web Marketing. Since Joining the StepForth team back in early 2003 he has thoroughly enjoyed working in the search engine industry. When he is not busy earning his keep, Scott can be found spending quality time with his wife Lyndsay and new daughter Emma. Scott would be happy to answer any questions and can be reached at scott@stepforth.com. WebProNews Writer


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