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MySpace Music Finally Shows Up!

With More Labels On Board

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After much anticipation and hype (a good deal coming from myself), MySpace Music has finally launched. They’ve got a few more friends on board as well. Besides the aforementioned Sony BMG, Universal, and Warner Bros, EMI and Sony ATV have joined the site now too.

MySpace Music

Yeah, they got the majors, but what about the indies? Well, Bruce at Hypebot reports that they’ve made some strides on that front as well:

The new MySpace Music includes independent music thanks to a deal with The Orchard and its million track catalog as well as tracks from labels distributed by the indie arms of all four major label groups: ADA (WMG), RED (SonyBMG), Fontana (Universal) and Caroline (EMI).

Notably missing is repertoire from Koch, Beggars Group, Domino and other members of the Merlin trade group whose members command 9% of the US digital recorded music market.. IODA, inGrooves and CD Baby labels are also not part of the launch.

This is just the beginning though. More deals are likely to be reached, especially once these outsiders see what a great promotional tool the service turns out to be. Features available with the MySpace Music launch include:

- The new MyMusic personal music management toolset

– Free and unlimited ad-supported, full-length audio streaming

– Free and unlimited playlist functionality

– Free discography and content catalogues for SONY BMG, UMG and WMG artists

– DRM-free MP3 music e-commerce downloads powered by Amazon MP3

– Ringtone e-commerce powered by Jamster

For a better idea of what you can do with MySpace music, I talked about it here. Adam Ostrow at Mashable makes a good point about why it’s all about the "activity stream."

"Why this is so important and potentially ground-breaking is that rather than simply broadcasting the fact your friend listened to or liked a certain song, MySpace will actually let you play the full track, right there on your homepage." There’s no question that it’s a convenient feature.

Advertisers on board include McDonald’s, Toyota, Sony Pictures, and State Farm, but don’t forget, MySpace just launched a new self-serve ad program too. As far as I know, there is still no CEO for MySpace Music, although a while back, the list was narrowed down to some finalists.

MySpace Music Finally Shows Up!
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  • http://christopherjahnle.blogspot.com/ Chris Jahnle

    I want to thank you for your thorough reports on MySpace Music leading up to its launch, and for examining the different factors surrounding its release. From your post "Big Expectations for MySpace Music" to your discussions about their new ad program in "MySpace Compliments MySpace Music with Ad Service," your previous posts culminate in this latest entry with ruminations on where MySpace Music may go from here. After reading other posts on the matter, and linking to the various sources that you cited, I think that in future months MySpace has the potential to become a multi-faceted service provider including, and maybe even focusing on, independent bands – although they have not taken full advantage of the opportunity at this point in time. But as you said, "The is just the beginning though. More deals are likely to be reached…"

    Last week I analyzed the new Genius feature on iTunes 8 for a blog post, and focused on how the direct integration of online marketing tools with a digital download platform will prove extremely lucrative for online music distributors, in this case Apple. However, I realized that while the Genius feature benefits established acts through iTunes, what will help the independent and up-and-coming artists? I believe that if MySpace Music wants to compete, they not only have to integrate the Major and bigger Indie label catalogs, but also must provide services for newer independent labels and artists – as iTunes’ market does not stretch that far, and MySpace is in a better position to successfully achieve this.

    As an entrepreneur in the music industry, I believe MySpace should gear its efforts to being a service provider for these new independent entities; equipping independent bands with the online marketing tools they need to promote themselves via the MySpace Music platform. It seems that this could be extremely profitable in a number of ways, and it would fill a void that seems to have developed as online music platforms like iTunes and MySpace continue to evolve. Do you think this will happen? And if so to what degree? Your comments would be greatly appreciated.

  • http://frajda.net/gry GRY

    Thx for report.

  • http://www.bulindir.net/ Bahadir

    thank you

  • http://car2be.com/ Used Kia

    The new MySpace Music includes independent music thanks to a deal with The Orchard and its million track catalog as well as tracks from labels distributed by the indie arms of all four major label groups: ADA (WMG), RED (SonyBMG), Fontana (Universal) and Caroline (EMI).