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MySpace Mania

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My Edelman colleague Marilynn Mobley sent over some staggering statistics about MySpace.

They got my head spinning considering this site was hardly on any of our radar screens a year ago.

It is the largest online social networking portal on the web

It has 61 + million registered users with 21+ million unique visitors (media metrix)

It’s the second largest destination on the web, by page views

It splits 50.2% male, 49.8% female

They reach more men online than ESPN.com. They reach more females online than iVillage.

The primary age demo is 16-34

They have 1.4 million registered bands, 350,000 band blogs

The site attracts 220,000 new registrants daily

There are 50,000 groups including fashion, health, wellness & fitness, sports and recreation, music, film, TV, etc.

And last but not least it costs $35,000 to launch a profile for marketing purposes.

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Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.

MySpace Mania
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