MySpace Leads Copyright Infringement Fight

    May 14, 2007

MySpace launched a new feature, called Take Down Stay Down, that prevents users from re-uploading videos that have already been taken down due to copyright infringement. It’s a smart thing, keeping the onus on the DMCA, but at the same time giving the DMCA more teeth, and it shows MySpace’s commitment to keeping infringing content off their site.

MySpace has several other copyright protection features already available, such as an audio filtering application which screens audio files to prevent people from uploading bootlegged music; a video filtering application, which screens video files to prevent illegal video uploads; and a Content Take Down tool, which allows copyright owners to request unauthorized content be taken down.

MySpace is owned by News Corporation, which owns 20th Century Fox film studios and the FOX TV networks, and it shows in their approach to copyrighted content. As a major internet site that is doing a lot more than Google to take this stuff down, they are going to make Google look bad in the coming lawsuits, and I wouldn’t be surprised if that’s exactly their goal. By fighting hard against this stuff, they defeat a number of Google’s primary arguements, and can just point at their own efforts as evidence Google isn’t doing enough.