MySpace Brings NASCAR Content to Fans
MySpace has announced a partnership with Turner Sports, which sees MySpace adding NASCAR content to its sports portfolio. MySpace says users can view and share the latest race highlights, news headlines, league standings, and race results.
MySpace highlights profiles for drivers like Kasey Kahne, Brian Vickers, and Denny Hamlin. They also point to a clip of the group, The All-American Rejects in which they issue a challenge to NASCAR to acquire as many fans as they have. That’s a race I will not be attending.
The NASCAR announcement appears to be more of a ploy to create some exposure for MySpace’s broader and growing portfolio of sports offerings. The company points out that it serves as a hub for content for "Action Sports" like skateboarding, snowboarding, surfing, motocross, BMX, wakeboarding and skiing, as well as baseball, football, and basketball.
The company has partnerships in place with MLB-Advanced Media and the LA Dodgers, and points to MySpace communities set up by Fox sports and the NBA. The sports fan is a demographic that MySpace appears to be trying hard to go after.