MTVN To Offer Video On AOL
MTV Networks has reached a deal with AOL to provide video clips from a number of popular series from its large collection of cable and online properties, including Comedy Central’s The Daily Show with Jon Stewart, MTV’s The Hills and Nickelodeon’s iCarly.
Beginning this week, a variety of short form videos will be accessible via AOL Video from those networks, along with CMT, Spike TV, MTV2 and Web sites AtomFilms and GameTrailers. MTVN will not distribute full-length episodes on AOL.
"By delivering a vast library of clips from our hit shows through AOL Video, we’re increasing engagement with our brands across the digital space, creating additional online ad inventory, and closing the loop by driving audiences back to our popular linear channels," said Mika Salmi, president, global digital media, MTVN.
The new partnership is an effort by MTVN to reach out and broaden its video content on the Internet. Besides striking deals with AOL and video startup Joost the company has also recently launched Web sites of its own that have a more narrow focus, including TheDailyShow.com, which boast clips dating back to 1999.
"AOL Video is a central hub for video content from the world’s leading entertainment brands as well as from anywhere across the Web," said AOL executive vp Kevin Conroy.