MTV To Bring “South Park” Clips Online
MTV Networks said it will make every clip from every episode of the popular animated comedy "South Park" available online for free next year in an effort to reach a wider audience.
In October MTV Networks began offering "The Daily Show with Jon Stewart" online, which has helped to increase television viewership. The online catalog features 13,000 "Daily Show" videos dating back to 1999.
Offering TV shows online has been positive for television ratings. "One does not diminish the other by any stretch of the imagination. That is kind of our hat trick," MTV Networks Chairman and Chief Executive Judy McGrath said at the Reuters Media Summit in New York.
More shows from the 20-year archives of MTV Networks could possibly be offered online, but executives did not say which ones. "The Daily Show’ was the first out of the gate and it’s been a big success and it’s a nice little model for us to follow," said Mika Salmi, MTV Networks president of global digital media. "There’s no limit to which shows we can use at this stage."