MSN Teams With NBC And Hearst On Local Video
MSN Local Edition has struck content deals with NBC Local Media and Hearst Television.
Microsoft says the partnerships with NBC Local Media and Hearst Television will give MSN around 3,000 news video clips a week across 36 local media markets. The new video content will be available in January 2010.
Microsoft sees a big opportunity with local and video. Local online advertising is projected to grow to $10 billion by 2013. The company also notes that 62 percent of online adults have watched a video online and 35 percent have viewed a televsion show or movie online.
NBC Local Media will provide video clips from their "Locals Only" websites in Los Angeles, San Francisco/Bay Area, Dallas-Fort Worth, Philadelphia, Chicago, New York, Washington, DC, Connecticut, and Miami.
Hearst Television will offer local video clips in Albuquerque, Baltimore, Boston, Burlington, VT / Plattsburgh, NY; Cincinnati, Des Moines, Ft. Smith, AR; Greensboro / Winston-Salem, NC; Greenville, SC; Honolulu, Jackson, MS; Kansas City, Lancaster / Harrisburg, PA; Louisville, Manchester, NH; Milwaukee, Monterey, CA; New Orleans, Oklahoma City, Omaha, Orlando, Pittsburgh, Portland, ME; Sacramento, and West Palm Beach.