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MSN Search Ads To Include Behavioral Targeting

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MSN Search will reportedly fold behavioral targeting into the mix of its new sponsored listings program, based on personal information provided by, for example, users of Hotmail.

Because this is a slippery slope with no clear demarcation between the evil side and the good side (after all, the information is kept “confidential,” right?) I suspect that Yahoo and Google will soon follow suit in some way. They didn’t collect all that personalized information for nothing.

The Ad:Tech crowd will be thrilled.

Not taking the opportunity to do this type of thing, though — looking at an opportunity and rejecting it out of concern for the user’s privacy — would offer Google a great way of further distinguishing themselves from Microsoft. If they were smart, they’d sit tight on this trend.

Related: Microsoft to Launch Paid Search Technology

Andrew Goodman is Principal of Page Zero Media, a marketing consultancy which focuses on maximizing clients’ paid search marketing campaigns.

In 1999 Andrew co-founded Traffick.com, an acclaimed “guide to portals” which foresaw the rise of trends such as paid search and semantic analysis.

MSN Search Ads To Include Behavioral Targeting
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