MSN Partners With Farecast
MSN has entered into a partnership with Farecast.com, an airfare prediction site.
MSN will provide its users with free airfare predictions and planning tools on the MSN Travel Channel. The partnership is the first distribution deal for Farecast to bring its travel technology and planning tools to a wider audience.
"We are thrilled to partner with MSN," said Hugh Crean, president and chief executive officer of Farecast.
"This agreement is further validation of the value of Farecast’s predictive technology to help people make smarter buying decisions and be more empowered when shopping for travel. MSN is committed to delivering innovative content to its loyal customers, and we look forward to being a part of its growing travel channel."
MSN Travel users will also have access to Farecast’s travel planning tools. Users will be able to answer trip planning decisions, such as when and where they should travel, where they can afford to travel and the best airfare deals from their local airport.
"Farecast is changing the way consumers shop for airfare by helping them answer the difficult question, ‘Should I buy now or wait?’ when shopping for an airfare," said Jeff Dossett, executive producer and general manager at MSN.
"Integrating Farecast’s unique airfare predictions and tools is part of our overall strategy to build out a rich set of innovative and differentiated content and services in travel and across all channels on the MSN media network."