MSN Breaks Record With Live Earth Video Streams

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Sometime Saturday, MSN broke the record for most live video streams, surpassing 10 million. Web surfers that didn’t tune into the Sundance Channel’s all-day coverage of the Live Earth concert, tuned in at MSN.

The previous record was held by AOL’s coverage of the Live 8 concert in 2005, held to raise awareness about global poverty.

Live Earth’s goal was to rally the troops against global warming, and was seen by a reported 2 billion people worldwide. Musicians and bands performed in Washington, D.C., New Jersey, London, Sydney, Tokyo, and Brazil.

"Millions of people around the world have joined together to fight the climate crisis," said Joanne Bradford, corporate vice president and chief media officer of MSN.  The more than 10 million streams MSN has delivered so far today represent a milestone in live Internet broadcasting.

"We expect to see an even greater number of streams after the concerts are over as people return to watch their favorite performances or enjoy them for the first time if they missed the concerts live."

The performances are currently available at MSN’s Live Earth Site.  

MSN Breaks Record With Live Earth Video Streams
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  • Kim

    I was very disappointed with NBC’s coverage of the Live Earth concerts. It has been announced that CNBC was one of the channels that was supposed to show the concert. Instead they showed infomercials all day long. Did anybody else find this peculiar or was it just me? I think CNBC finally showed a little bit of the concert in the evening, but not the 24 hour extravaganza that was promised. I was visiting my mother, and she only has a basic cable service, so it was apparent that the concert was not available to everyone. The local NBC station did not show the concert either. It’s a shame because that meant that the concert wasn’t reaching everyone that it needed to reach.

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