MSN to Acquire DoubleClick?

Get the WebProNews Newsletter:

[ Business]

Reports have surfaced that MSN may be eying Manhattan based online advertising firm DoubleClick which is worth about $2 billion.

New York Business reports:

The acquisition of DoubleClick, which boasts 1,500 clients worldwide, would enable Microsoft to make a big stride in the online advertising market. Last year, Microsoft acquired Manhattan-based startup Massive Inc. for about $400 million to enter the video game advertising business.

DoubleClick, which hired investment bank Morgan Stanley to work on a possible sale, according to The Wall Street Journal, which first reported the story on Wednesday. DoubleClick has been selling off noncore assets and preparing to cash out since it was taken private in 2005, analysts said.


MSN to Acquire DoubleClick?
Comments Off on MSN to Acquire DoubleClick?
About Navneet Kaushal
Nav is the founder and CEO of PageTraffic, a premier search engine company known for its assured SEO service, web design and development, copywriting and full time SEO professionals.

Navneet has wide experience in natural search engine optimization, internet marketing and PPC campaigns. He is a prolific writer and his articles can be found in the "Best Articles" section of many websites and article banks. As a search engine analyst , he has over 9 years of experience and his knowledge is in application here. WebProNews Writer
Top Rated White Papers and Resources

Comments are closed.

  • Join for Access to Our Exclusive Web Tools
  • Sidebar Top
  • Sidebar Middle
  • Sign Up For The Free Newsletter
  • Sidebar Bottom