MovieTickets.com said today it has been selected to provide an online movie ticketing service via the Microsoft Xbox 360.
Xbox Live users in the U.S. are now able to make mobile movie ticket purchases through a text-in or a Microsoft Tag viewed in movie studio advertisements. By clicking on a film's advertisement on Xbox Live, a user can download and interact with movie content.
In addition, they can activate a Microsoft Tag via their mobile phone which will point the user to a co-branded website to purchase tickets through all domestic MovieTickets theater partners.
"Working with Microsoft and the Xbox brand exposes MovieTickets.com to an entertainment-driven audience, providing the perfect opportunity to engage like-minded users with our online movie ticketing solutions," said Joel Cohen, CEO, MovieTickets.com.
"We're excited to be the first company allowing users the opportunity to interact with a movie advertising experience on Xbox Live and easily convert it into an online ticket purchase via their mobile device."