Motorola Mobility Treats Dubai International to “Visual Museum” and Possible World RecordBy: Shawn Hess - June 6, 2012
If you’re traveling through Dubai’s International Airport, you’ll be treated to Motorola’s newest advertising effort that takes the form of an awe inspiring visual museum. More than anything else, the visual masterpiece is a chronology of Motorola’s past, present, and future.
Even more exciting, the Guinness Book of World Records is considering the effort for what could be the World’s longest and most extensive indoor branding project. The display runs 222.63 meters along the entire length of a corridor linking the airport’s Terminal 1 check-in area to Dubai’s Duty Free retail outlet in Concourse 1.
Take a look:
Eugene Barry, Senior Vice President of Commercial at Dubai Airports comments on Motorola’s monumental advertising effort:
“Dubai International is hugely excited to host what is set to become a milestone in advertising history,”
“As one of the world’s busiest and most progressive airports, Motorola Mobility’s unique project could not have found a better platform to reach a wide, diverse and discerning global audience.”
Mahmoud Sayed Ahmed, marketing director at Motorola Mobility of the Middle East & Africa comments on their unique history and spirit of innovation for the future:
“Motorola Mobility is a brand that looks for innovation in every form, from device and software to the way we engage our customers and communicate with the world at large,”
“This remarkable project is not only a celebration of our astonishing and accomplished history, but also a bold statement of intent for a dynamic future relentlessly driven by the spirit of invention.”
The enormous project was executed by JCDecaux and was completed in a mere seven days. No word yet on when Guinness will make its decision about including it in the World’s record books yet, but we’ll keep you posted.
David Bourg, Managing Director at JCDecaux Middle East comments on the magnitude of the project:
“The campaign came in with a brilliant concept and was realized through an efficient and well-coordinated execution. We are very pleased to make this significant project happen as our fundamental mission is to introduce innovative advertising solutions that add value to our partners.”