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Most Blogs Have Offensive Content

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PC World reports on Scansafe’s Monthly Global Threat Report for March 2007, which states that up to 80% of blogs contain “offensive” content. This includes porn, offensive language, hate posting, and malware—6% hosted active malware.

PC World describes the methodology behind the report:

The figures were gleaned from an analysis of real-time traffic passing through the company corporate proxying service, designed to filter out the worst content. A total of 614 sites were chosen at random from sites reckoned to have blogging as a significant activity.

One incidence of offensive content was enough to flag the entire site. According to
Tamar at SERoundtable, even a user comment containing offensive content was enough to set off the “offensive” rating.

The PC World article anticipates the obvious argument:

The figures look sensational, but overstate the seriousness of the content on many of these blog sites. As the company admits, a single swear word doesn’t in itself mean the site is a problem. What is does indicate is the extent to which the Internet has become a channel for what Nadir suggested might be a long tail of minority interests that encompass interests others would deem ‘offensive”. Companies needed to be aware of the issue, however.

Okay, now for the fun part: the little tidbit you can drop at your next dinner party (or geek dinner, whatever the case may be):

“There were as many blogs with the ‘F-word’ as the word ‘China’”, said ScanSafe’s Dan Nadir.

That really surprises me. Since when was ‘China’ a bad word? I’ll bet we’re in the 80 percent. ;)

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About Jordan McCollum
Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing. WebProNews Writer
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