Most Abandoned Blogs Probably Freebies

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[ Social Media]

Among the 10 million blogs tracked by BlogPulse, Intelliseek reports that 31% are active within the last 30 days …

… 44% are active within the last 60 days and slightly more than half (51%) are active within the last 90 days. “Active” means a new post has been added.

My belief is that the abandoned blogosphere consists mostly of free weblogs powered by Blogger or LiveJournal. This is why – at least in my mind – I trust TypePad and Userland blogs I turn up through routine Google searches the most. They charge for their services. People who are paying $100+ a year to blog probably have a serious passion. This doesn’t make them more truthful or credible. Still, I take these bloggers more seriously because they are putting their money where there mouth is.

I am not turning my nose up at the free services. Many of the best blogs I read are powered by Blogger. However, when I turn up old content on freebie blogs via Google, I definitely hold them to a slightly higher standard than I do others powered by the paid services.

Link: A BlogPulse Milestone: 10 Million Blogs!

Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.

Most Abandoned Blogs Probably Freebies
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