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There’s no doubt that subscribing to someone’s blog or website via RSS in order to automatically receive their content each time their site is updated is a convenient way to stay on top of the latest information.

No manually going to a site to check if there is new stuff.

Instead, it comes to you automatically in your RSS aggregator, either directly in your computer or to your preferred online service (or both if you use the latest version of FeedDemon).

Recently I added some additional RSS subscription options to this blog, something I’ve been meaning to do for a while. What that means is that if you use services like Bloglines, NewsGator, My Yahoo, My AOL, etc, you can now subscribe to this blog’s RSS feed through your preferred service.

But some people like to receive blog updates via email. A long-established service for that is FeedBlitz. I’ve never offered that option (can’t think why not, actually) even though two readers recently told me they would prefer to get my posts in their inboxes.

Well, now you can subscribe by email.

RSS feed management company FeedBurner has just introduced a useful new service where you can subscribe to blog posts by email. I’ve enabled that service on this blog.

One of the great things about using FeedBurner to manage your subscriptions is that every different way you offer people to get your content – whether it’s via RSS or via email – that content comes from the same source: the core RSS feed that FeedBurner manages. So no juggling multiple RSS feeds which makes it very difficult indeed to see how many subscribers you actually have, an issue I had with my old blog.

And one thing about the new FeedBurner service – if you already have FeedBlitz or Squeet enabled via FeedBurner, you’ll need to de-activate it in order to even see the FeedBurner email option in the Publicize’ tab in your feed account settings.

Whichever subscription option you choose, thanks for subscribing.

[Edit] Naturally, I tried out the FB email service for myself and signed up to get my own posts by email. Mostly to see that it works ok.

It does, very nicely. HTML or plain-text options. I have HTML so see nice formatting plus images. I do like the email address it comes from: emailenfuego.net.’ Heh! Spanish for email on fire’

Another good touch – in the footer of the email, you see this:


Nice encouragement to sign up for the RSS subscription!

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Neville Hobson is the author of the popular NevilleHobson.com blog which focuses on business communication and technology.

Neville is currentlly the VP of New Marketing at Crayon. Visit Neville Hobson’s blog: NevilleHobson.com.

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