More People Going Online For Election Information

An increase of 31%

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The number of people going online to find information about the upcoming election has increased 31 percent since June of 2007 according to a follow up survey from iCrossing.

The Internet, previously tied with newspapers as the second most popular channel, it now leads newspapers 55 percent to 47 percent as an election information resource. Eighty-seven percent of potential voters search on an election issue, and finding more information about a candidate’s position on an issue is still the main reason they do candidate searches (85%).

Searches related to the economy have grown 29 percent and global warming is no longer in the top 10 of issues searched online. The most popular issues are health care (49%), the economy (49%), the war in Iraq (48%), and gas prices (44%).

Candidate search volumes have increased significantly since the orginal"How America Searches: Election 2008" report.  Barack Obama leads on issues related natural search visibility, with 60 percent share of the market followed by Ron Paul (36%), Hillary Clinton (3%), and John McCain (1%).

More women are going online to learn about candidates and issues. The original report found that men conducted election research online at higher rates than women (47% vs. 38%). Both genders are relying more heavily on the Internet for election information; 56 percent of men and 54 percent of women.

More People Going Online For Election Information
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