More Moms Using Social Media

Motivated by children

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A new report by Razorfish and CafeMom finds that moms’ digital behaviors change significantly when their children reach 12 years old and that mobile browsing and social media are increasingly influencing moms’ buying decisions.

More Moms Using Social Media

Digital moms have moved beyond email and search, and are now active users of Web 2.0 technologies. The majority of moms are using social networks (65%) and text messaging (56%). More than half are also gamers, with 52 percent playing games online or via a console.

Moms with children 12 and older are motivated to adopt new technologies. Digital moms of children 12 and older compared with moms with children under 12, are more likely to watch online video (40% VS. 34%), game (57% VS. 51%), read online consumer reviews (38% VS. 30%), and watch or listen to podcasts (13% VS. 9%).

TV still has the most impact on creating initial awareness for a product (31%), social channels such as online reviews, blogs and social network sites are influential in the researching stage (29%).

"With the rise of social networking, moms are becoming less dependent on traditional media and brand advertising to inform purchase decisions," said Laura Fortner, SVP of marketing and insights at CafeMom.

"Marketers can extend brand engagement by interacting with moms in their space and leveraging their influence within their social networks."


More Moms Using Social Media
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  • http://www.zazacreative.com zazacreative

    My mom uses the internet to check the news.

  • Joanne Zimakas

    Hi: For the young moms I would like to tell them that I found my niche through social media.

    I just finished transcribing all the interviews for The Social Media Bible, www.TheSocialMediaBible.com . I became part of the team virtually; I am a virtual transcriptionist. I only mention this as a testament to the power of social media, or as I like to call this combo, Social Media

  • http://queengems.ecrater.com Sunnyshine

    Good for moms in the technology age. So they can exchange tips and advice to take care of their kids.

    • http://www.roomfurniturechina.com wholesale bedroom furniture

      for the past 15 years and have not been in a single accident while on the cell phone or not. Blaming cell phone use for people not paying attention to the road is simply a scapegoat. Perhaps in addition to charging higher insurance to dangerous drivers they should also charge danger fees to encourage drivers to pay attention and be safe.

  • http://wwww.preferredseat.com Greg Cullen

    This explains where some of our traditional customers have gone for purchase decisions and where small business needs to focus,

  • Guest

    Did you check out www.bizymoms.com. What do you think?

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