More Men Find Happiness Online

    October 1, 2008

Men find they are happiest when they are surfing the Web and women are happiest spending time with their families, according to a new Australian study on what makes people happy.

The "Happiness Index" study, polled more than 8,500 Australians between the ages of 18-64 and found that rest and relaxation were the most pleasing activities, while physical exercise was the least likely to make people happy.

"Australians are made happy on a week-to-week basis, not by possessions and achievements, but by entertaining experiences and by meaningful interactions with others," said Karen Phillips, managing director of The Leading Edge, the business consultancy that conducted the survey over a week in August.

"This index gives insight into the way we tick, with the results being useful to Australian businesses who want to better communicate with their customers," said Phillips.

More than half (63%) of men and women said relaxation is what made them happiest but that is where the similarities between the genders ended.

Slightly over half of men said happiness was surfing the Internet, playing online games or visiting social networking sites such as Facebook, compared to just 39 percent of women.

Over half (55%) of women said eating meals and spending time with their family made them happiest, compared to 45 percent of men. Women were also more likely to be made happy by their pets.

Just under half (48%) of men said having sex made them happy while 40 percent of women said the same. Thirty-eight percent of men, and just 28 percent of women, said drinking with friends made them happy.