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More Details of Google’s Click Fraud Settlement

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Verne Kopytoff of the San Francisco Chronicle is one of the first journalists to cover news that Google has settled the class action suit on click fraud for $90m.

Lost in the breaking news was how this affects Ask.com and Yahoo, both defendents in the same suit.

Ask.com, the Oakland search engine, and also a defendant in the class action, said Wednesday that it expects to be removed from the lawsuit because of Google’s settlement. Ask.com was part of the litigation only because it displayed Google’s ads.

The lawsuit also named Yahoo Inc. as a defendant. However, unlike Google, the Sunnyvale Web portal said Wednesday that it plans to defend itself vigorously against the accusations.

Considering the many billions of dollars Google has earned from paid search, combined with the fact that this is just a fund to cover new clicks – no actually money refunded and the entire fund may not even be used-up – it’s a great result for Google.

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Andy Beal is an internet marketing consultant and considered one of the world’s most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.

More Details of Google’s Click Fraud Settlement
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