More Americans Going Online For Coupons

Economy changing behavior

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The number of Americans going online for coupons has increased to 36 million in 2008, 10 million more than in 2005 according to a survey by Simmons/Experian Research and Coupons, Inc.

Online coupons increase a brands perceived value among consumers with 58 percent indicating that a brand that offers coupons online is more likely to offer products they are interested in and will enjoy. It found more than half (57%) believed these companies care about keeping them as customers.

More than 70 percent of online coupon users provide their email address, along with their name and are willing to answer survey questions for a $2 coupon. Seventy- three percent of online coupon users are more likely to open an email if a coupon is offered and 64 percent are more likely to click on an ad banner or search listing if they know a coupon is offered.

Demographically, 29 percent of online coupon users are under the age of 35. Close to half are between the ages of 22 and 44. More than half (61%) of online coupons users have incomes over $60,000 and 36 percent have children under 18.

"The economic downturn is generating a shift in coupon use and a long-term change in consumer perception and behavior," said Steven Boal, CEO of Coupons, Inc. "A new generation of shoppers is discovering coupons on the Web and printing coupons is becoming a regular part of a consumer’s shopping routine."

More Americans Going Online For Coupons
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  • http://www.paraibainternational.com Tanzanite

    I have actually utilized coupons as a sole channel for advertising, by providing coupon codes to the hundreds of high traffic coupon websites out there. Once you do the research and learn the quirks of each specific website, you really get a feel for how to post and maximize searches.

  • http://moneysavingcoupons.org Mark

    Informative article Mike. Thanks!

  • Guest
  • Stephen Peters

    I use the local online coupon website here in Sacramento.  Sacramento Suddenvalues has some great offers and lots of coupons.  I can find all kinds of things and save some serious cash.

  • http://lakecountry.suddenvalues.com Larry B.

    Like Stephen in Sacramento I use the Lake Country – Brookfield area Sudden Values site here in S.E. Wisconsin and besides discounts at local restaurants the site also has businesses that include insurance agents, home remodelers, realtors, dentists and golf courses. So at least this site has much more savings to offer Wisconsinites than your typical retailer or restaurant. I probably visit the site at least twice a week.

    • Guest


      What is the address for the Suddenvalues website in Wisconsin?

  • Johnny Coupon

    Hey check us out at www.CouponDepot.com and get involved in saving on “real” local businesses. Also, please our site with every local business you can think of.

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