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Google Extends Label to Rich Media Ad Formats

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Google has started adding "Ads by Google" to more of its ads around the web. The reasoning for this is that a lot more advertisers are using Google’s rich media ad formats these days, and the fact that they come from Google may not seem so obvious all the time.

"You’ll soon notice a small ‘i’ (for ‘information’) icon overlay in the bottom right-hand corner of these ads, which will expand when the user hovers over it," explains Dan Friedman from Google’s Inside AdWords crew. "This was specially designed for rich media ads. This new message will appear on your AdWords rich media ads, and will show up on standard AdSense ad units."

It will look something like this:

Ads By Google - Rich Media Ads

Just as in the past, when users click "Ads by Google," they will be taken to a page where they can learn about Google advertising. Google says tests have shown that this doesn’t affect ad performance.

Google also recently started adding YouTube promoted videos into the AdWords/AdSense mix. In addition, they have introduced a new way for local businesses to advertise, and given advertisers more tracking options.

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  • http://www.nationalgraphics.co.uk designer

    Personally, I’m fed up with so many websites running Google ads, even ones with very little traffic. Unless a site has thousands of visitors per day, why bother?

    • http://www.zygella.com Joe

      I completely agree with you on this.

  • http://www.jimmycrabb.com Jimmy SEO

    Simple – if a site only makes a dollar or 2 per day from Google ads, it is profitable. Once you know how to make a dollar a day per site you just need to roll out more sites. 1000 sites = $1000 per day (at the very least)

  • http://www.moneymaker-tips.com Guest

    As with everything else online it’s the small change that adds up if you can churn out the volume of sites or minisites over a period of time.

    Not everyone can spend months setting up a massive product launch and make megacash over a few days or weeks post launch (with the JV help of a few big internet names to assist ?) so all the “small plays” are still worthwhile if you add them all together.

    After all even a couple of $’s a day for doing not a lot after setup is a profit and multiply that by hundreds or thousands and it is going to be worthwhile :-)

    We always followed the premise that it was better to build 100 online assets all earning $1 than try and find one thing that would bring in $100 a day … great if you can do it but that’s a LOT harder to achieve consistently.

    In the above scheme of things AdSense still works well.

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