Money Spending Down, News Interest Up

Visits to auto, shopping sites flat

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Visits to places where one can spend money are down or flat compared to this time last year, according to Hitwise. News, however, is hot.

Hitwise’s Heather Hopkins reports that visits to automotive and shopping/classified sites are flat this year compared to metrics taken last September, when both categories showed increases. Flat’s not as bad as decline, though, which is what has happened in the travel sector. Visits to travel sites have fallen by 15 percent, over twice the decline they saw last year at 7 percent.

The obvious answer is the struggling economy—even it is just a “mental recession” among a “nation of whiners.”

News websites, though, are experiencing a lift from the RNC/DNC/Hurricane season. Visits to news sites are up 17 percent over the past month, compared to a 12 percent increase in the same period last year.

Social networks, too, saw their seasonal decline as kids head back to school. Heather provides a nice chart showing the inverse relationship between social networks and the beginning of the school year.  

Money Spending Down, News Interest Up
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  • Kim Castle

    My consuming confidence has declined as well because of the tough economy and the prices of everyday items going up. Instead of cutting back on my spending I have become a follower of bargain hunting websites like Unodeals.com to be able to afford the same things as before.

  • http://www.marketappeal.co.uk/ Recession Proof SEO

    Does this mean that PR could be better value than normal relaitve to, say. affiliates or PPC in a recession?

    Also, do changes in total search volume directly affect conversion rates i.e. have they both dropped or is it simlpy that few people are shopping, but a similar percentage are buying.


  • http://www.daarzijnweweer.nl/ Guest

    Companies always find ways to make money even when the economy is going flat. Now it’s just bargain stores that do better (just pretend to have a sale 😉 and when the economy goes up people spend more on luxary things. It makes sense.

    Strange though that social sites go down when school is in, because kids these days always seem to be online.

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