Mobile Services To Drive Advertising Revenue In Emerging Markets

Solid growth forecast

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As market penetration rates for mobile services continue to increase in emerging markets, advertisers are expected to significantly increase their spending on third-screen ad campaigns targeted towards users of mobile data services, according to a new report by Pyramid Research.

The report examined mobile advertising and revenue potential in the emerging markets of Brazil, China, Indonesia, Mexico, Romania, Russia, South Africa, and Turkey.

Pyramid forecasts that mobile advertising will increase mobile data service revenues by 10 percent within the next five years, as mobile adoption rates grow globally. Mobile data services are on track to make up more than 33 percent of operators service revenues worldwide by 2013.

Jan ten Sythoff, Pyramid Research
Jan ten Sythoff

The expected growth in mobile data subscriptions will make mobile advertising a solid growth area even with an expected overall drop in advertising spending over the next two years, according to Jan Ten Sythoff, manager of Mobile Content at Pyramid Research and co-author of the report.

"Fixed-line Internet and mobile platforms will take market share away from traditional formats in the short term and grow in line with economic recovery from 2011 onward," says Sythoff.

"Mobile and Internet platforms combined will account for roughly 12 percent of overall advertising spending in emerging markets and 30 percent in developed countries by 2013."

The emerging markets where mobile advertising is gaining ground will account for more than 35 percent of mobile subscriptions globally by 2013. "South Africa and Indonesia stand out as markets where the mobile sector’s share of overall advertising spending will surpass that of the Internet medium as early as 2009," said Sythoff.

Mobile Services To Drive Advertising Revenue In Emerging Markets
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  • http://www.mobiclue.com mobiclue

    India is also an emerging market of mobile media and advertising . The global sales in mobile phones and a survey on mobile internet users says that the country is in the first 5 . Currently mobile marketing through SMS is most popular in India . With the increased number of GPRS and 3G users , I hope the country would be a global market for mobile advertisers .

  • http://www.vinfotech.com/ Website design company

    Yes, it is true. It is an easy way to advertise via mobile services like MMS, SMS etc. and now-a-days it is very popular too. Mobile advertising is also possible via Google Adwords.

  • http://www.dogconstipation.org steve

    yes , Mobile services is getting a lot of attention this days buy both publishers as well advertisers. Its a good field with lot of money to be made .

  • Jack

    Yes, India truly is an emerging market. It already has some of the best ad networks that is gaining popularity through out the world. Advertisers and Publishers are gaining a lot of mileage, Good Returns on Investment and revenue share taking into consideration their partnership with good mobile ad networks such as mKhoj, Google adwords, mojiva etc

  • http://www.hireservices.com.au freelance jobs

    Ads in mobile phones is an emerging platform and will sure benefits to advertise on mobiles. I’m looking to take advantage of that.

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