Mobile Search: Speaking Truth to Profits
Millions of handsets rest in pockets and purses around the world, and they represent little foldable parts of a multi-billion dollar pie for the search engine market.
|Mobile Search: Speaking Truth to Profits|
Simplicity has been the trait of many successful tech-related services. Google, Digg, Delicious, and Flickr come to mind as examples. Such simplicity will be needed to make mobile search fulfill its promise to consumers and to the companies providing it.
An Opus Research report by Dan Miller and Greg Sterling said that mobile search success will start with a word:
The spoken word is the most natural way to initiate mobile searches