Mobile Market Improves In 2Q

Smartphones provide boost

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The global mobile phone market saw another quarter of year-over-year decline in the second quarter of 2009, shipping a total of 269.6 million units, down 10.8 percent from 302.2 million units in 2Q08, according to IDC.

The second quarter results are an improvement from the 17.2 percent decrease in the first quarter, but challenges from the economic crisis remain a factor to watch.

Ramon T. Llamas
Ramon T. Llamas

"The challenges from the previous nine months – aggressive channel destocking, foreign exchange volatility, and uncertain demand – continued to plague the mobile phone market in the second quarter, but were not as severe as before," says Ramon Llamas, senior research analyst with IDC’s Mobile Devices Technology and Trends team.

"Those vendors who were able to adjust quickly were rewarded with greater shipment volumes. Although this tested the handset vendors’ abilities to hit a moving target, customers reaped the benefits of lower-costs, even on key high-end devices."

For the full year, IDC estimates that the market will decline 13 percent, with the outlook for the rest of 2009 remaining relatively consistent among the top vendors.

"Among the big handset vendors, Nokia, Samsung, Research In Motion, and Apple, all beat expectations for smartphones within the second quarter," said Ryan Reith, senior research analyst with IDC’s Worldwide Quarterly Mobile Phone Tracker.

"This demand for high-end mobile phones has created a price war among large mobile operators and handset vendors. Apple’s price cut on the iPhone 3G reflects a trend we expect to continue in the upcoming quarters, and one that will effectively maintain competitive pricing within mature markets."


Mobile Market Improves In 2Q
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  • http://www.mobilephones.name Stu l Mobile Phones

    Good to see at least smart phones moving the industry forward. Maybe the industry needs to simplify things a bit since the average person seems to find buying a phone a bit of a minefield.

  • http://www.homesolarpowersystems.org Solar power systems

    It is nice to know that the mobile market is improving in this tough phase.I agree that with the price cut there will be a an increase in the sale and a tough competition between the vendors.However I believe that this an evergreen market irrespective of market fluctuations.

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