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Mobile Local Search Advertising to Reach $1.3 Billion?

Kelsey Group Thinks so

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Shortcovers on iPhoneThe number of people using mobile devices to get content is on the way up. Phones are getting smarter, more services are being offered mobile and apps are being created left and right. Mobile content viewership will only continue to rise. It stands to reason that mobile advertising will increase as well.

Looking at mobile local search advertising, the Kelsey Group thinks it will be heading toward somewhere around $1.3 billion in the next four years in the US alone.

"As mobile data consumption rises, we expect local marketing to be a big winner," says Michael Boland, program director, Mobile Local Media with The Kelsey Group. "There is a strong correlation between local search and the mobile use case, which will cause a good portion of the ongoing mobile application boom to focus on local."

A few other interesting findings cited in a report from the Kelsey Group include:

- The percentage of mobile searches that have local intent will increase from 28% in 2008 to 35% in 2013.
      
- Currently there are 54.5 million mobile Internet users in the United States, representing 25 percent of online users.
      
- Approximately 15% of iPhone applications are local.

These are some interesting numbers to consider, particularly if you look to market your business to a local audience. In a related story, mobile search usage has jumped 14% in a year’s time (between ’07 and ’08)according to ABI Research.

Mobile Local Search Advertising to Reach $1.3 Billion?
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  • http://www.mobilephonesfyi.com Mobile Phone

    Well, that sounds good to me now that I am starting my own mobile phone review blog. Hopefully, I can get some carrier to pay me big bucks to advertise and get in on some of that $1.3 billion.

  • http://www.mobiclue.com mobile softwares

    After the internet advertising boom , now the advertising companies concentrate more on mobile internet advertising and SMS mode of promotions . With the availability of high end internet devices and 4G devices mobile internet browsing habit would improve in 2-3 years

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