Miva Consolidates Acquired Properties Under One Brand

    June 13, 2005

When companies acquire properties, they usually either change the name to fit their brand, or they let the acquired properties operate under the original name. This allowed the acquired property to keep the name recognition that came it.

In the case of Miva’s acqusistion of FindWhat, Espotting and Comet Systems, the new parent company will consolidate all of the mentioned properties into one company, which will remain Miva.com.

Miva Consolidates Acquired Properties Under One Brand

Not only will these properties be unified, but those searching the FindWhat symbol (FWHT) will now be redirected to Miva’s NASDAQ page. Commenting about the unification, MIVA CEO Craig Pisaris-Henderson offered these thoughts:

“MIVA leverages all our global assets to benefit our customers. We are now one company and one brand with one mission: to help businesses grow. For the more than 100,000+ businesses with which we have relationships, the value of MIVA is truly greater than the sum of its parts.”

To celebrate the acquistion, Miva redesigned their web site, which now features the following sections:

Advertiser Solutions – helps businesses grow their customer base through performance marketing services such as Pay-Per-Click and Pay-Per-Call

Partner Solutions – helps publisher partners monetize their web traffic

Small Business Solutions – provides intuitive tools to help small-to-medium sized enterprises transact online with a focus towards ROI.

While the above changes are normal business operating procedure when companies see a stable increase, one has to question Miva’s Comet Systems acquisition. Comet Systems developed the Comet Cursor, a piece of software that’s been surrounded by controversy. At one time, Comet Cursor was considered one of the more annoying pieces of spyware available.

However, recent court rulings have compelled Comet Systems to feature a Comet Cursor removal tool on their web site. Before that, getting rid of CC was an unpleasant task, to say the least. Hopefully, Miva will use the Comet technology for positive activities, as opposed to the intrusive actions previously associated with it.

Chris Richardson is a search engine writer and editor for WebProNews. Visit WebProNews for the latest search news.