Mitsui & Co. Helps Feedster Expansion
Japan’s Mitsui & Co. announced that it has made an investment in blog and RSS search engine Feedster, but the company did not say how big the investment actually is.
Mitsui & Co. is a trading company that is based in Tokyo and maintains a global network of 175 offices in 75 countries, and has 723 subsidiaries and associated companies around the world.
“Mitsui has established its market leadership in Japan by offering its e-commerce clients a variety of e-marketing services that satisfies their needs through its strong relationship with major U.S. partners,” says Katsuhiko Oizumi, general manager, Internet service & marketing department, Mitsui & Co.
“We will expand their business horizon in cooperation with our existing e-Marketing services, and leverage our assets to enhance the corporate value of Feedster,” added Katsuhiko.
“We are pleased to have Mitsui as an investor,” says Chris Redlitz, Feedster’s Vice President, Sales and Marketing. “Feedster is already a market leader in blog search and content syndication. With this investment we continue to distance ourselves from the field and prepare for global expansion.”
It is reported that in Japan, 3.35 million people currently blog and 16.5 million read blogs, and both of these numbers are expected to double within the next two years. This is based on research from the Ministry of Internal Affairs and Communications.